Has your website been struggling to gain better ranking in search engine rankings despite your best efforts in optimizing it? This is not new and there are lots of people that face this. A staggering number of businesses have to go through this challenge, and it can be frustrating to see your website lagging behind despite investing time and money into SEO. But fear not, we’ve compiled a list of 7 things you can do when your website isn’t ranking as you’d hoped. And above all, enlisting the help of a professional SEO service provider might just be the secret sauce your website needs.
Reassess Your Target Keywords
Sometimes, the issue lies in targeting the wrong keywords. Revisit your keyword strategy and ensure you’re focusing on relevant, high-converting keywords with a good balance between search volume and competition. Use tools like Google’s Keyword Planner or Ahrefs to find the best keywords for your niche.
Dive Deep into Your Competitors’ Strategies
Analyse the top-ranking websites in your industry to understand their content and SEO strategies. Identify what’s working for them and adapt your approach accordingly. This may include improving your content quality, updating your website’s design, or refining your backlink profile.
Create Share-Worthy Content
High-quality content is essential for attracting organic traffic and boosting your website’s ranking. Focus on creating content that provides value to your audience and encourages social sharing. This not only improves your website’s visibility but also helps build your brand’s authority in the industry.
Optimize for Mobile
With mobile searches surpassing desktop, it’s crucial to ensure your website is mobile-friendly. Google’s mobile-first indexing prioritizes mobile versions of websites, so make sure your website offers a seamless experience across all devices. Use Google’s Mobile-Friendly Test tool to check your website’s mobile compatibility.
Fix Technical Issues
Technical issues like slow page load times, broken links, and duplicate content can negatively impact your website’s ranking. Conduct regular site audits using tools like SEMrush or Screaming Frog to identify and fix these issues promptly.
Leverage Social Media
Promoting your content on social media can help increase its visibility and drive more traffic to your website. Create engaging content that encourages users to share your posts, and build a strong presence on platforms relevant to your target audience. Social signals are an indirect ranking factor, so a strong social media presence can give your website a much-needed boost.
Consider Collaborating with Influencers
Influencer marketing can be a powerful way to reach a wider audience and improve your website’s ranking. Partner with relevant influencers in your industry who can share your content or link back to your website, resulting in increased visibility and credibility.
If your website is still struggling to rank despite implementing these strategies, it might be time to consider partnering with a professional SEO service provider. With their expertise and experience, they can identify and resolve any underlying issues that may be hindering your website’s performance. Remember, the key to success in the ever-evolving world of SEO is staying agile and adapting to change. So keep refining your strategies, and soon enough, you’ll see your website climbing up the search engine rankings.